Having ordered from Just Eat a few times, I therefore have an account with them and often receive promotion emails. These emails are usually personalized, containing my name in the introduction.
I infrequently use their services, therefore I occasionally receive promotional offers, usually a discount of 10%-15% as an incentive to continue to use them. These emails are often received after I haven't ordered for a substantial period of time, and are usually accompanied with the message "We miss you. Take __% off your order on us."
Personalized emails are effective - they capture customer attention and create a sense of patronage appreciation.
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