My Favourite Ad

I can remember the days leading up to the Super Bowl in 2011. Watching the commercials is always exciting for me - I enjoy seeing creative ideas in play. One of the most memorable ads to me was Volkswagen's Star Wars themed ad for the Passat. It quickly went viral and in my opinion, was one of the most well thought out ads ever made for the following reasons:

1. It hit the target - Volkswagen aims this particular model at young to middle aged professionals. The use of Star Wars was ingenious - this demographic would have grown up watching these movies, and Darth Vader is such a household name. Even the theme music "Imperial March" is so well known. By including something highly relatable to its target market, Volkswagen can appeal to its clients, both current and prospective, on a personal level.

2. The use of humour - the ad was captivating because it incorporated humour into it. Additionally, it utilized an emotional appeal, by showcasing the innocent, playful behaviour of a toddler.

Being a huge Star Wars fan myself, I found myself smiling throughout the duration of the commercial. It's interesting to reflect on how this commercial must have had such a low budget due to its simplicity, yet sometimes the simplest ideas are the most powerful.

The full commercial can be seen here: https://www.youtube.com/watch?v=FCDKQaH2-_s