Louis Vuitton

As someone who has interest in the fashion industry, I have developed an appreciation for the many different designers, especially pioneers in the industry. As a loyal and regular client of Louis Vuitton, I have grown to have tremendous respect for the company. With works originating back to 1854, Louis Vuitton has grown to become the most recognizable fashion brand in the world. It is owned by LVMH (Louis Vuitton Moet Hennessy), which also controls luxury brands such as Givenchy, Céline, Moët, Veuve Cliquot, Bvglari and Tag Heuer. The following five brand elements are what give Louis Vuitton its unique identity and regarded reputation on a global scale.

1.  Identity 

Louis Vuitton is most recognized for it's Monogram pattern - the "LV" logo accompanied by flowers, arranged in a pattern.

2.  Image

Louis Vuitton has adopted an image of a luxury, high end fashion house. People perceive Louis Vuitton products as being of very high quality, due to its high price and sometimes premium clientele.  Its products are seen as desirable, because they are not accessible to everyone.

3. Positioning

Louis Vuitton targets itself towards typically well established, professional men and women. This is evident through its high prices and client services to suit its customers' busy lives, such as personal shopping. Aside from clothing, Louis Vuitton is most known for its luggage and leather goods.

4. Personality

Louis Vuitton's personality can be interpreted in different ways. Some of its pieces can give the company a youthful appeal, while other products create a more professional, "exclusive" personality. Its logo reinforces the feeling of elegance and class.

5. Equity

Louis Vuitton, and the brands owned by LVMH are of the most recognizable in the world, and the most valuable.

Aspects of Effect Team Contribution

Team work is not only important within business, but in everyday life. It enables work to be completed quickly and exposes members to a variety of different and unique ideas ad perspectives. However, effective and productive teamwork is only possible when all members possess a variety of interpersonal qualities and use these in cooperation and as necessary to complete the group's established goal.

1. Demonstrating Flexibility 

- demonstrating willingness to go forward with an idea even though it may not have been their first choice

- flexible in terms of collaboration times to meet and brainstorm

- adaptability to problems/situational changes as they arise, able to work under stress

2. Showing a high level of Commitment

- willingness to work effectively and put forth a strong effort to achieve the group's goal

- meets deadlines

- does their fair share of work, doesn't leave the rest of the group to cover for them

3. Respect

- demonstrating respect towards teammates

- actively listening to and embracing different ideas and opinions as opposed to quickly turning them down

- contributing equally without relying on the rest of the team to do the work for you

Market Research

By definition, Market Research is the process of collecting information on customers. This information can be used for an array of different purposes - market segmentation, feedback on current products, and identifying customer needs and preferences.

Market research is practiced and exists in many different forms. These include surveys (online, telephone, mail etc) and focus groups (paid, non paid). No matter what form, I believe the collection of market research is important and therefore should be completed when the opportunity is presented. This is because market research enables businesses to improve and idealize improvements for both existing products, and identifying needs that stimulate the development of new, innovative products. As companies work to gain customer loyalty through these actions, it creates perfect competition. This is beneficial to society as a whole - it enables consumer choice between similar and dissimilar products at all levels of quality and functionality.